Strategic Enrollment Management Plan: 2027-28 to 2029-30
De Anza's Strategic Enrollment Management Plan lays out a three-year road map for the college, along with specific goals and metrics for measuring progress.
It was developed through participation in the SEM Academy sponsored by the California Community Colleges Chancellor's Office in June 2025. A team of 10 classified professionals, faculty members and administrators from the areas of Instruction and Student Services worked collaboratively to identify seven key areas in which to promote moderate enrollment growth – about 3-5% from 2027-28 to 2029-30.
The plan identifies seven strategic goals that will frame efforts to increase enrollment and improve outcomes for key student population groups, while drawing on the important work of De Anza's Strategic Plan and Student Equity initiatives to achieve institutional transformation. It includes specific measures to address regional demographic shifts and maximize funding opportunities through the Student Centered Funding Formula (SCFF).
De Anza is now engaged in a collegewide implementation process that will take place throughout the plan period and beyond.
Seven Areas of Focus
The Strategic Enrollment Management Plan will focus on goals in seven key areas:
- Goal 1: Workforce and Career Technical Education (CTE)
Increase CTE student headcount by 5% - Goal 2: Dual Enrollment and High School Partnerships
Increase dual enrollment FTES by 15% - Goal 3: CDCP and Noncredit Enrollment
Increase noncredit Career Development and College Preparation (CDCP) FTES by 28% - Goal 4: Adult Education Partnerships
Increase adult education headcount by 538% - Goal 5: Students Age 25+
Increase adult student (age 25+) headcount by 3% - Goal 6: Credit for Prior Learning (CPL)
Increase the number of students successfully earning credit for prior learning by 200% - Goal 7: Completion Through Persistence
Increase term-to-term persistence for first-time students by 10%