Page 147 - Catalog 2019-2020 Flipbook

BIOL 87
BIOL 87X
BIOL 87Y
Prerequisite: Consent of instructor and division dean.
Three hours laboratory for each unit of credit (36 hours total for each unit of credit per quarter).
Individual development in methods of science education and instructional materials applied to the biological sciences. Specific projects determined in consultation with the instructor.
BUS 60 International Business Management 5 Units
Advisory: EWRT 1A or EWRT 1AH or ESL 5.
Five hours lecture (60 hours total per quarter).
International Business and its functions in a diverse global economy. Understanding cross-border trade and investment; distance, time zone and language issues; national differences in government regulation, culture, and business systems.
BUS 65 Leadership 5 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Develop effectiveness in leadership situations and understand the complex challenges of leadership. Adapt leadership techniques to build successful relationships in a culturally diverse world.
BUS 70 Principles of E-Commerce 5 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Theory and practice of effectively conducting and managing business over the Internet. Insights into e-commerce models, strategy, technology, auctions, and marketing. Students are expected to complete computer assignments.
BUS 73 International Marketing 5 Units
Advisory: EWRT 1A or EWRT 1AH or ESL 5.
Five hours lecture (60 hours total per quarter).
An introduction to the marketing practices that organizations employ when operating across national borders, with a focus on foreign marketing environments, people, and cultures and their influences on the total marketing process.
BUS 85 Business Communication 3 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Three hours lecture (36 hours total per quarter).
Application of writing skills to business communications; public relations functions of business correspondence.
BUS 87 Introduction to Selling 4 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Four hours lecture (48 hours total per quarter).
Application of business and behavioral sciences in a selling environment. Building successful relationships in a culturally diverse world.
BUS 89 Advertising 5 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.
BUS 90 Principles of Marketing 5 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Fundamentals of marketing: product planning and development; pricing strategies; and marketing channels.
BUS 91 Introduction to Personal Finance 3 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Three hours lecture (36 hours total per quarter).
Introduction to a range of personal financial planning fundamentals including spending habits, taxes, saving, investing, and insurance. Planning for major life events such as paying for college, buying a home, and retiring comfortably.
(Formerly BUS 59.) Social Media
Advisory: EWRT 1A or EWRT 1AH or ESL 5; MATH 210 or equivalent; and BUS 90. Five hours lecture (60 hours total per quarter).
Affordable methods of social media promotion for businesses. Emphasis on relationship-building, public relations, and event marketing using social and mobile media tactics. A promotion plan for the students’ (existing or planned) businesses will be developed.
BUS 96 Principles of Management 5 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Roles, functions, and responsibilities of management; the external environments and their impact on management.
Business
BUS 10
Introduction to Business
5 Units
Special Projects in Biology Education
1 Unit 2 Units 3 Units
B
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
An overview of the forces within the business environment (i.e., globalization, economics, government, technology and society), and an introduction to the key functional areas within the firm, such as marketing, operations, accounting, finance, management and human resources.
BUS 18 Business Law I
5 Units
Advisory: EWRT 1A or EWRT 1AH or ESL 5; BUS 10.
Five hours lecture (60 hours total per quarter).
An introduction to the American legal system with a focus on laws applicable to business. Topics include sources of law, law and ethics, the structure of the federal and state court systems, the litigation process, alternative dispute resolution methods, contracts, torts, agency law, intellectual property law, criminal law and process, legal research methods, and forms of business organization.
BUS 21 Business and Society
5 Units
(See general education pages for the requirement this course meets.)
Advisory: EWRT 1A or EWRT 1AH or ESL 5.
Five hours lecture (60 hours total per quarter).
An introduction to the study of the interactions and interdependencies between business, government and society. The course will examine many individual cases of conflict between business and society, both current and historical, and will guide students to explore the lessons these cases hold for current and future business managers.
BUS 54 Business Mathematics 5 Units
(See general education pages for the requirement this course meets.) Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273; MATH 210 or equivalent.
Five hours lecture (60 hours total per quarter).
Provides students with a rapid review of basic mathematical operations and concepts in order to improve speed and accuracy, and to introduce and understand its use as a tool to aid in the business and personal finance decision-making processes.
BUS 55 Introduction to Entrepreneurship 5 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
A practical study of the operations and essential skills required in small and start-up businesses. Emphasis on the opportunities and problems faced by entrepreneurs in obtaining, managing and financing an independent business. This course will prepare students for developing business plans.
BUS 56 Human Relations in the Workplace 5 Units
(See general education pages for the requirement this course meets.)
Advisory: EWRT 1A or EWRT 1AH or ESL 5.
Five hours lecture (60 hours total per quarter).
Human relations behavior in organizations emphasizing personal and interpersonal relationships. Examination of motivation, communication skills, leadership skills, emotional and physical wellness, diversity, and ethical behavior for promoting effectiveness on the job.
BUS 57 Human Resource Management 4 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
Four hours lecture (48 hours total per quarter).
Introductory course designed to teach fundamental components of the Human Resource function. Focus on understanding and applying various roles of Human Resources (recruitment, legal issues, selection, assessment and development, compensation, benefits) provides to employees and the organization to meet individual, organizational diversity and societal objectives.
BUS 58 The Business Plan 4 Units
Advisory: EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273; BUS 55. Four hours lecture (48 hours total per quarter).
Effectively organize the resources required to establish a new business and obtain financing by writing an analysis of the prospective business enterprise.
BUS 94 Promoting Your Business with 5 Units
2O19-2O2O DE ANZA COLLEGE CATALOG
145
All courses are for unit credit and apply to a De Anza associate degree unless otherwise noted.